The challenge
The challenge was to create a distinctive visual identity for a florist brand that could balance emotion and elegance. The identity needed to capture the essence of flowers without relying on overly literal or conventional floral imagery..
The solution
The identity transforms the idea of flowers as expressions of emotion into a graceful visual language, combining a distinctive floral mark with refined typography and thoughtful details.
Project Highlights
Full Brand Identity
Typography & Visual Language
Packaging & Floral Touchpoints
Branded Collateral & Applications
