The Challenge
The challenge was to make an ordinary product like milk more fun, young and focused on taste. The brand should have been different from other dairy brands, but at the same time be able to create a visual language that will be able to unify all the tastes into one brand.
The Solution
The identity translates the fun and flavourful nature of Meltora into a bold visual language, using a distinctive logotype, playful graphic elements, and a flexible colour system for each flavour. Together, these elements create a cohesive identity with strong shelf appeal.
Project Highlights
Full Brand Identity
Typography & Visual Language
Flavour-led Packaging Design
